ZUMA COLLECTION

The bold, modern style of ZUMA is reflected in its brand identity and apparel. Observation of nature and urban surroundings influenced my creation of the surface and pattern designs for this apparel and accessory line. The color palette adds some playfulness, while the patterns create a sense of motion.

Project Details

• Logo, Brand Identity, Surface/Pattern Design, Marketing, Art Direction
• Original artwork was created for icons, badges, borders, and patterns to be applied on consumer products. A style guide booklet was created for the collection.
• All photography for Zuma Collection by Jennifer Calderon (with the exception of the accessories).