ZUMA COLLECTION

The bold, modern style of ZUMA is reflected in the conceptual brand identity and apparel. Observation of nature and urban surroundings influenced my creation of the surface and pattern designs for this imaginary apparel and accessory line. The color palette adds some playfulness, while the patterns create a sense of motion.

Project Details

• Role: Logo, Brand Identity, Surface/Pattern Design, Marketing, Art Direction.
• Original artwork was created to make icons, badges, borders, and patterns to be applied on consumer products. A style guide booklet was also created for the collection.
• Zuma Collection is a personal and conceptual design project.